One high-profile artist who’s taking advantage of Canvas is Billie Eilish - the artist who just swept last night’s Grammy Awards by winning the four biggest prizes - best new artist, record of the year, album of the year and song of the year. The feature itself is intended to aid artists who are marketing their new songs to fans on Instagram, as well as for highlighting updates to Canvas - like those that are updated to include clips from a new music video, new art or live performances, for example.
In addition, fans seeing the Canvas on Instagram aren’t counted in the Canvas metrics, unless they click through to Spotify, the company says. Spotify says it’s working to bring the sharing feature to Android users soon. However, now their looping video will be the backdrop.Ĭurrently, the Canvas beta is only available to those using the Spotify for Artists app on iOS. The post will look like a regular Spotify share, with cover art and a link to play the track on Spotify. By tapping that icon, artists can share the song and its Canvas to Instagram Stories. Starting today, the thousands of artists in the Canvas beta will be able to share their looping videos to Instagram with just a tap.įrom the app’s Artists profile, each track that included a Canvas will have a “Share” icon next to it. Canvas videos have had mixed reviews, as some users find the imagery distracting while others seem to prefer it.
However, in this case, they aren’t creating Spotify Stories they can market elsewhere on their social media, but instead are able to share their unique video art from Spotify’s Canvas feature directly to their Instagram.Ĭanvas launched into beta last fall, allowing artists to replace the album art that appears when a song is playing with a moving, visual experience that plays in a short loop.
Following Spotify’s confirmation of a new Stories feature, initially being tested by social media influencers, the company this morning announced it will now allow artists to reach their Instagram fan bases in a new way, too.
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